Omar Ganai

(905) 630-0923

Toronto, CA

Summary

I help companies define, design, and develop for behavior change outcomes with and within products, projects, and programs. I'm an expert in the practical application of Behavior Change Science, Product/Project Management, and Data Analytics.

Employment

Product Manager & Consultant, Habitry

Dec 2014 – Present

Habitry helps companies in health-tech, sales, and financial-tech build products and services that motivate people to change their behavior.

  • Enabled Habitry to build, pivot, and sell our SaaS services in the coaching industry.
  • Managed product life cycles (discovery/design/development) to increase customer engagement by 2x and retention by 10x.
  • Managed consulting projects to improve customer and business outcomes.
  • Implemented analytics to glean insights to drive product improvement and adoption.
  • Guided Habitry coaches through challenging scenarios and conversations to optimize their coaching experience with Habitry.

Business Analyst, Cisco Systems

Jul 2014 – Jul 2015

Cisco Systems is a Fortune 100 company that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.

  • Built dashboards and reports that simplified financial data to improve decision making for executives.
  • Partnered with Project Managers to organize Professional Development Summits and launch an online community of practice that increased best practice adoption.
Education & Certifications

Project Management Professional

Est. Jun 2018

Project Management Institute

Ph.D. (all but thesis) in I/O Psychology

2010 – 2013

University of Waterloo

M.A. in I/O Psychology

2010 – 2012

University of Waterloo

B.A. (with honors) in Psychology

2007 – 2009

University of Waterloo

Skills

Product Management

Behavior Change Science

UX & Motivation Design

Project Management

Change Management

Writing

Coaching & Facilitation

Presenting

Research Methods & Analytics

Instructional Design

Select Projects

Habitry iOS App

Dec 2014 – Dec 2016

Product Management, UX & Motivation Design, Research Methods & Analytics

A cutting edge behavior change app for health coaches.

  • Enabled executive and product team to define the problem space, context, and outcome goals by conducting behavioral diagnosis, stakeholder analysis, and literature reviews.
  • Developed user stories, user journeys, and detailed behavioral plans for product team to enable users to take action and receive value from the product.
  • Collected customer feedback and translated it into ongoing design requirements.
  • Developed communications, onboarding materials, and training documentation to support implementation and adoption of Habitry’s iOS coaching platform.

Habitry Professionals

Dec 2015 – Dec 2016

Product Management, UX & Motivation Design, Instructional Design

The first evidence-based, behavior change education platform for health coaches.

  • Designed and created a proprietary Learning Management System to deliver a year-long group education platform in support of Habitry iOS.
  • Built, maintained, and marketed with a team of 3 producing daily evidence-based, actionable, and engaging content for a professional non-academic audience.
  • Sold product and co-developed into largest behavior change education platform in UK.

Essentials of Habit Coaching

Jun 2015 – May 2016

Product Management, UX & Motivation Design, Coaching & Facilitation

Habitry's flagship online learning program for coaches. A seven-week introduction to Habitry's methods for producing lasting behavior change.

  • Designed and refined with user testing, stakeholder analysis, and literature reviews.
  • Guided Habitry coaches through common challenging scenarios and conversations.
  • Produced written content to market the product.

The Motivator

Jan 2017 – Present

Product Management, Writing, Research Methods & Analytics

An annual research review of Behavior Change Science.

  • Scoured top 25 Behavioral Science research journals and maintained knowledge system.
  • Developed evidence-based, actionable, engaging content for non-academic audience.
  • Read by thousands of coach practitioners every quarter.

The Motivate Summits

Dec 2014 – Dec 2016

Product Management, UX & Motivation Design, Coaching & Facilitation

The only unconference series for changing health behavior.

  • Grew to 19 unconferences in 18 months.
  • Maintained an active community with over 600 members.
  • Developed into an open-source knowledge base behavior change questions for coaches.

Worklete Digital Health Platform

Jun 2016 – Nov 2017

UX & Motivation Design, User Testing, Writing

Worklete's Digital Health platform builds movement habits in individuals and simultaneously integrates into the workflows of large corporate clients to end injuries in the workplace. Habitry consulted on behavior change science strategy and implementation.

  • Audited the previous version of the product for Motivation Science best-practices.
  • Developed a workshop on Motivation Science and Design for the product team.
  • Created a Behavior Change Style Guide to support chatbot writing team.

Conversa AI Conversation Platform

Apr 2017 – Nov 2017

UX & Motivation Design, User Testing, Writing

The Conversa AI Conversation Platform improves how patients and care teams communicate around key health experiences medication adherence and lifestyle health coaching. Habitry consulted on behavior change science strategy and implementation.

  • Audited product for adherence to Motivation Science best practices.
  • Developed a workshop on Motivation Science and Design for the product team.
  • Created a Behavior Change Style Guide to coordinate the chatbot writing team.
Select Publications

Motivating Humans

2019

The science and lore of helping people stay motivated in a de-motivating world.

1,000-15,000 word articles on the practical applications of Motivation Science for product managers and designers. 6,000+ views of Season 1 so far.

The Motivator

2017 – Present

A research review of Behavior Change Science. read in print by thousands of health coaches each quarter.