The Nagging Issues of Nudging
An epic rant against the widespread practice of nudging written with my friend and mentor, Steven M. Ledbetter
Read More →Hey
Ever wonder why some products collect dust while others become daily habits? As a behavioral scientist turned PM, I help companies turn "yet another tool" into something their employees actually love to use.
My mission? Bringing the superpower of personalized coaching and development to every human.
Outside of work, I'm throwing around weights, making memories with my
soon-to-be wife 
,
or practicing the art of strangling friends legally (Brazilian Jiu-Jitsu).
Work
Ten Thousand Coffees
Enterprise Mentorship Platform
Senior Product Manager
We took mentorship programs from "spreadsheet chaos" to "actually works at enterprise scale". Grew from <$1M to $10M+ ARR, and created 1.5M+ successful mentorship connections across 50+ Fortune 500s. But what really makes me proud is knowing there are people out there having career-changing conversations right now because of what we built.
2022 - Present
Automated data flow between enterprise HRIS systems and matching algorithm, cutting implementation time 50% while lifting user engagement by 15%.
2020 - 2022
Scaled executive adoption 350% YoY to drive expansion revenue.
2018 - 2020
Led matching algorithm optimization and new user activation initiatives to drive 167% increase in engagement.
Habitry
B2B2C Health Coach Platform
Product Manager & Customer Success Manager
Led customer adoption and marketing strategy for non-technical users. The beginning of my education in startups, building software, and teaching customers how to succeed. We sold the platform to our largest customer.
2016 - 2018
Built Habitry Professionals, the first evidence-based behavior change education program for health coaches. Daily video lessons, skills practice, and program support delivered through our iOS app.
2014 - 2016
Built Habitry iOS, the first behavior change iOS app for health coaches with 16,000 active users.
Writing
Making Communities
A look into what the psychology of motivation has to teach us about the oldest and most effective technology for scaling behavior change.
Read More →How to Build a SaaS Product That Coaches Customers to Success
With business software, the goal is to maximize expertise, not engagement. Here's what I've noticed about building a product that coaches users to success.
Read More →Motivating Humans: An Introduction to Self-Determination Theory
What it takes to motivate free-range humans, and why.
Read More →How to Motivate People with Leaderboards
An analysis of the behavior change techniques used in the best and worst leaderboards found in software products.
Read More →No Code, Just Vibes
Some tools built by chatting with LLMs over coffee.
Tweet Spark
An AI tool that turns messy X bookmarks into organized collections. It reads through X savs and sorts them into natural categories. Learn more from building this tiny thing than reading 100 AI hot takes.
Read moreGanai.com
A minimalist home on the internet. Clean, responsive, and dark-mode ready.
Toggle Theme ↺Skydoro
A Pomodoro timer with a sky that changes with your day. Watch the background shift through beautiful gradients as you work.
Try it