I remember when I thought it was my job as a coach to motivate clients. It was 2014, and I’d been dreaming of playing coach for almost two years. Finally, I found myself coaching a group online. We had 13 men, all of whom wanted to look better naked. Perfect.

This was going to be my first-ever experience coaching a group (or anybody). It was my chance to finally do some “coaching”. I put coaching in quotes because I had no idea what the hell I was doing. And I was, to be fair, a little cocky. I had a graduate degree in Organizational Psychology. Translation: I thought I knew all the things you needed to know about how to help people change their habits. I was feeling excited.

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